Your experience has deepened. Your perspective has changed. You may be capable of work you weren’t ready for a few years ago. But if your positioning, messaging, offers, or visual identity still reflect an earlier version of you, the people you most want to reach may never realize how much has changed.
In this conversation, Terri explores the gap between becoming and being recognized—and why that gap can be so uncomfortable.
She also unpacks why yesterday’s version of us often feels easier to stand behind: it has more evidence, more history, more validation, and more proof attached to it.
But growth eventually asks us to stop waiting for the world to recognize something we haven’t yet been willing to introduce.
Because updating your brand isn’t always about reinvention.
Sometimes it’s about making sure the way you’re known reflects the person—and professional—you’ve already become.