But value and the recognition of value are not the same thing.
In this conversation, Terri explores how context, positioning, messaging, and presentation shape the way people interpret what they’re seeing—and why even exceptional work can be overlooked when the surrounding signals don’t help people understand its significance.
Using the famous story of extraordinary music performed in an ordinary subway setting, Terri shows how the value itself can remain unchanged while perception shifts dramatically.
This isn’t about manufacturing importance or making something appear more impressive than it is.
It’s about faithful representation.
When the quality of your work, the depth of your experience, or the sophistication of your thinking is not clearly communicated, the right people may simply not have enough context to recognize what’s actually there.
Because great work still needs context.